Strategy & Campaigns.

This is one of the first steps of your marketing journey.

Marketing strategies are unique to every business so we approach them individually every single time. We like to set up a solid starting point, one of the first steps of your marketing should be planning.

Aura works with companies of multiple sizes to create their marketing foundations.

We work with you to undertake a situation analysis to find where you fit in the market.

By looking at your industry, competitors and needs, we can work with you to ensure your brand and marketing objectives align with your company strategy.

We use a planning model to create a marketing plan that is detailed, clear and accountable.

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Planning, Research & Development

After carrying out a range of analyses, we develop a bespoke plan and method of implementation based on our assessment.

With market & competitor research, we can develop your customer personas to accurately and effectively position the strategy to cater to your target audience.

This includes which communication channels are most relevant, keyword research, main touchpoints and any specific times to target.

We guide you through the initial stages where we hold a workshop to outline a set of goals. We then use this to build our plan for how to achieve the defined objectives.

Our strategy planning sessions include

Reach Responsive

SWOT analysis

Brand Insight Responsive

Market research

Target Campaigns Responsive

Goal setting

Adding Value Responsive

Strategy planning

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Strategy Assets

Our team takes the analysis and develops a content plan, social media or email strategy and digital ad campaigns to fulfil your marketing goals.

We help get eyes on your brand and let it thrive!

Brand Development is at our core so our strategies always keep your brand front of mind.

Our work doesn't stop when the campaign has been launched - we collate the data and present it to you in digestible reports to show its effectiveness.

Accurate reporting helps you make the best decisions.

Get in touch to chat with us about your brand