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Why is website and social media optimisation important?

Website and social media optimisation is essential for any business looking to establish an online presence. These strategies help to improve the visibility and performance of your website and social media pages, making it easier for potential customers to find you.

Website optimisation

Website optimisation starts with user experience (UX); making sure your site is easy to navigate and has a clean, modern design. This means using a responsive layout that works well on all devices, including smartphones and tablets. It also means using high-quality images and videos to make your site more visually appealing.

Ask yourself the following questions: What do you want your users (prospective customers) to see? What action do you want them to take? How do they want to interact with your company?

Do you want them to fill out a contact form, book a consultation, download content or make a purchase?

Do they prefer to read long form content, look at images, make contact via phone or email?

Use the answers to these questions to inform the design and layout of your website and Call to Action buttons (interactive elements which encourage a user to perform a certain action).

Another important aspect of website optimisation is search engine optimisation (SEO). SEO involves using specific keywords and phrases to help search engines understand what your website is about. Good website optimisation involves making refinements to increase brand visibility, drive traffic to your website and increase conversions.

There are many different techniques you can use to improve your SEO, such as creating quality content, building backlinks, and optimising your meta tags and descriptions. This makes it more likely that your site will appear at the top of search engine results when people are looking for products or services like yours.

Social media optimisation

Social media optimisation is similar to website optimisation, but it focuses on making sure your social media pages are as engaging and effective as possible. This means creating high-quality posts that are relevant to your audience and using hashtags and keywords to make them more discoverable. Including links and downloads in your posts is great way to drive traffic to your website and generate leads.

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It also means interacting with your followers and responding to comments in a timely manner. Posting content that resonates with your audience will encourage engagement and sharing. In turn, this increases your reach and develops your social media presence.

To sum up, website and social media optimisation are all about making it easy for potential customers to find and engage with your business online. By focusing on website and social media optimisation, you can improve the visibility and performance of your online presence, which will in turn help you to attract more customers and grow your business.

Check our other InFocus articles for more information about how to optimise your brand or speak to us for a brand audit and we can give you a helping hand.